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Monday, August 15 • 12:30 - 13:30
Reaching out to the Guardians

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When attempting to make a game sale, there is often a hidden third party between the creator and the purchaser - parents. Parents influence, restrict and monitor the games their children play much more closely than other media such as books or music. GameHub, as a video-game outreach service designed to help parents understand games, will present extracts from their unique research into how parents feel about games. By helping developers understand the needs and concerns of parents, developers can better pursue sales in the family sector and work together as an industry to raise the public perception of gaming as a hobby.

Speakers
avatar for Becky Jowsey

Becky Jowsey

Consumer Advice/Industry Outreach, GameHub
GameHub is a video-game advice service for parents, We work to bridge the gap of understanding between the games industry and ordinary parents and families. We will be presenting our talk "REACHING OUT TO THE GATEKEEPERS" discussing techniques for developers to communicate more positively and effectively with the hidden market of parents of young children to which they make a percentage of their sales. Please come find us to discuss marketing... Read More →


Monday August 15, 2016 12:30 - 13:30
Ch.4: Kiwi Island Dock.One Cologne

Attendees (7)