Respawn - Gathering of Game Developers 2016

When attempting to make a game sale, there is often a hidden third party between the creator and the purchaser - parents. Parents influence, restrict and monitor the games their children play much more closely than other media such as books or music. GameHub, as a video-game outreach service designed to help parents understand games, will present extracts from their unique research into how parents feel about games. By helping developers understand the needs and concerns of parents, developers can better pursue sales in the family sector and work together as an industry to raise the public perception of gaming as a hobby.