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Monday, August 15 • 13:30 - 14:30
Designing for the 1%

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We've been contacted by a group of wealthy people to design a game almost exclusively for them
- Challenges that we face with an "invisible" customer group
- Want hard-core experiences but don't have time
- Actually enjoy paying money
- How to create a non-public community catered around their wishes
- Ethics/moral dilemma of designing for "the 1%" group

avatar for Mark Peterson

Mark Peterson

Creative Director, Janeious Ltd.
Mark Peterson founded VisionaryX in 2010, which developed two Top10 AppStore titles. Furthermore he worked as a Project Manager and UX consultant for companies like HP, SAX, ZDF/ARD, T-Mobile etc. He now works as the Creative Director for Janeious ltd. a community... Read More →

Monday August 15, 2016 13:30 - 14:30 CEST
Ch.1: Pineapple Island Dock.One Cologne