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Tuesday, August 16 • 11:30 - 12:30
Raters Gonna Rate. Or Do They? - Why the Global Age Rating Tool IARC Is on Target to World Domination

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When you made a game or app you want to offer it to the broadest audience possible. The regional legislations and First Party policies often required developers to attain separate Age Ratings for all regions of the world, a task that is not only time consuming but foremost rather expensive especially for indie game devs. IARC has been designed to change that.

The USK is a founding member of IARC, the International Age Rating Coalition (www.globalratings.com) that has introduced a fully-automated, easy-to-use questionnaire that is docked into the on-boarding process of participating storefronts. Once submitted, Age Ratings and content descriptors are generated for all regions and automatically displayed on the products' download page. The best part: it's completely free.

As for now, IARC includes ratings from ESRB (The Americas), PEGI (Europe), USK (Germany), ClassInd (Brazil) and ACB (Australia), while providing generic IARC ratings for the rest of the world - with more to be announced. After the Mozilla Marketplace, Google Play, the Nintendo eShop and the Microsoft Store, PSN and XBL are already confirmed for incorporating the award-winning system in the very near future, with even more storefronts already on the horizon.

Speakers
avatar for Ruben Schwebe

Ruben Schwebe

IARC Project Manager, USK - Unterhaltungssoftware Selbstkontrolle
Ruben Schwebe was born in 1980 and managed various cinemas in Berlin as well as being employed by the Berlin International Film Festival. He joined the Test Department at USK in 2007 following a stint into the video games industry in the UK, where he worked as Quality Assurance and Localization Tester. He has been responsible for Age Rating Consultancy since 2010 and performed first pilot projects on self-classification within the framework of... Read More →


Tuesday August 16, 2016 11:30 - 12:30
Ch.5: Punica Island (Workshops and more) Dock.One Cologne

Attendees (5)