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Monday, August 15 • 13:30 - 14:30
Hidden Gems of Marketing - How to Create a Win-Win-Situation by Doing Something Good

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The last time I spoke to a cab driver, he did not know anything about the games industry. And when people ask me what I am doing, they immediately stop talking and just stare at me. After a pause usually there are comments like: “Wait a minute, so you are one of these bunch of nerds. You don’t look like them.”

So this still is the way society is looking at us. But what can be done about it? Well, for sure one thing is to be successful, but there is another way, too. A way, other branches already use. And this is through charity. We all know these videos in which famous actors visit children in hospitals, charity events like the Red Nose Day or RED.

In this talk I would like to show you some ways of taking over social responsibility and how it can affect  you psychologically, socially and economically in a positive way. Even the smallest step can in fact safe lives and, in the end, change the way society looks at the games industry.

There are various examples of how the games industry can do charity work. Some companies sell Humble Bundles, others do auctions or other events where money is raised for the good cause like the War Child Fund or Child’s Play.  

Even here in Germany charity work is starting, like for example the HandyGames Charity Day, supporting Patchie, Loot für die Welt hosted by Frodo and LeFloid, and last but not least the work of Gaming-Aid.

avatar for Svenja Bhatty

Svenja Bhatty

Chairwoman of the Board, Gaming-Aid e.V.
Actually I have two lives. In my first life I worked as a teacher and book author, writing school books. In 2007 I had to take care of my health in a much deeper way, I had ever imagined. As a result my second life pushed me deeper into the games industry I have been attached to since... Read More →

Monday August 15, 2016 13:30 - 14:30 CEST
Ch.3: Papaya Island Dock.One Cologne