Back To Schedule
Monday, August 15 • 15:30 - 16:30
Real Time CRM - Managing Big Data in Game Development

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Due to increasing competition and, consequently higher marketing costs per registration, it is becoming more and more important to keep players in the game as well as provide them with attractive offers aiming to increase the customer lifetime value and create a better gaming experience. Big Data is the key to doing this – but managing Big Data and reacting to it in real time is a major challenge in game development. This talk illustrates how InnoGames accomplishes this, including: introducing interstitials that offer premium features or discounts for every player and a system that works with generic messages that contain data regarding user interactions in real- or near real time. The system is part of the InnoGames Data Pipeline and Platform, an infrastructure that processes all relevant data produced by our games in one place.

avatar for Volker Janz

Volker Janz

Team Lead Developer, InnoGames
Volker works as a Team Lead Software Developer at InnoGames in Hamburg. With around 150 million registered players, InnoGames is one of the worldwide leading developers and publishers of online games. Currently, more than 350 people from 30 nations are working in the Hamburg-based... Read More →

Monday August 15, 2016 15:30 - 16:30 CEST
Ch.5: Punica Island (Workshops and more) Dock.One Cologne