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Monday, August 15 • 16:30 - 17:30
Practical Guide To Marketing Indie Games

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To many developers the idea of marketing is an alien magic woven by arcane practitioners using acronyms of power like AIDA, CPI and LTV. However, marketing (just like the creation of games) is a simple blend of art & science applied intelligently.

In this session, Oscar Clark, Unity Evangelist, Consultant and classically trained marketer, will show step by step how you can apply professional marketing strategy for your game.
This framework will help any developer to better understand their target players and how to create messages on the right channels for your budget. We will create Persona to help understand not just the audience we are making the game for, but also those we need to ensure we gather as many players as we can - then work out how to create Awareness, Interest, Desire and Action (as well as why people will stay with us!)
Oscar will also provide a one-page template so you can quickly assess all the essential elements of your marketing strategy!
Join this session for a practical guide to using the tools of product marketing:
• Identify & Satisfy Consumer Needs
• Creating Personas to better understand your players
• Identify the channels where your audiences can be reached
• Communicating an expectation of Future Value

avatar for Oscar Clark

Oscar Clark

Evangelist (Co-founder RocketLolly Games), Unity3d.com
Oscar Clark is an Author, Consultant and Evangelist for Everyplay from Unity Technologies. He has been a pioneer in online, mobile and console social games services since 1998. He provided 'vision' for one of the first Online games communities (Wireplay - British Telecom); was global... Read More →

Monday August 15, 2016 16:30 - 17:30 CEST
Ch.1: Pineapple Island Dock.One Cologne