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avatar for Dr. Lutz Anderie

Dr. Lutz Anderie

Frankfurt University of Applied Sciences
Digitalisation & Games
Heidelberg
Lutz Anderie is an internationally renowned expert within the games, media and entertainment industry. He has extensive work experience in business, sales and marketing management. Lutz was still a student when he founded his first start-up and during his further career he worked at Sony Playstation, Atari and Namco Bandai. Lutz has successfully managed the launch of more than 100 video games. He holds a university teaching position with SRH University Heidelberg and lectures in ‘Game Publishing’ and ‘Company Start-Up and Management’. His new book ‘Games Industry Management – Gründung, Strategie und Leadership’ has been published in July 2016.